disaster proof strategy is best – or is it?

Very good article Boris! Whilst I agree in general I’d like to ask a few questions and maybe challenge your thoughts. 

Boris Lokschin is the CEO of Spyker. At forbes.com he wrote about „Building A 'Disaster-Proof' Digital Commerce Strategy“. All Quotes in this text refer to his article.

Let’s start with “become more agile”…

“Become more agile” sound good but implementing “agile” comes with a lot of challenges. If done the wrong way it is a receipt for disaster 

The concept of “Composable” sounds great – but maybe it is just another word for “best of breed” and furthermore composable isn’t a strategy. It might add more complexity and additional effort for integrations. 

I do agree on the analysis regarding IT talent and “low code” ist one way to enable more people to transform and digitise business processes. 

Although the best way to take some load from the shoulders of developers and business analysts is to provide products and services that are “ready” to use for specific uses cases and do not require development, no matter traditional or low-code in the first place.

You and I have been in this business for too long and still see someone reinventing the wheel too often 😉

Maybe our industry is part of the problem. We are always looking for the next (big) thing: live shopping, social shopping, Web 2.0 – Web 3.0, voice command, VR-friendly, second-world and metaverse: When I talk to customers, they are just overwhelmed at best but a good percentage is annoyed and stopped listening for years.


What does “disaster-proof” digital commerce strategy mean?

Maybe we should listen more to our customers. Especially in B2B these companies are around not just for many years but for many generations. They have survived the change of political systems and some even war-times. I think we can learn from them how to come up with a “disaster proof” business strategy.